Face the facts!
Only a few sales structures service the majority of international bookings. Brands are becoming more and more differentiated and a rapidly growing number of technological solutions allows knowledge about guests to be bundled and utilised. The speed of innovation is breath-taking and offers the hotelier completely new options – but also new constraints when adapting to the changes.
At the same time, the boundaries between long-term and short-term accommodations (residences/hotels) are blurring and the working world is subject to constant change: apartments are transforming into hotel-like accommodations and co-living and co-working spaces are gaining a foothold in the hotel market. In addition, artificial intelligence and deep learning technologies are becoming increasingly important, and IoT has penetrated the operational and spatial concepts of large corporations.
With such a multitude of possibilities, it is often difficult to determine which technological solution is appropriate in a specific case and what is actually necessary for operations – especially since digitalization offers an enormous marketing possibility for all participants. Never before have so many offers for and so much information on technical solutions been available – and rarely have so few been transparent in their concrete economic impact for a specific company. As such, orientation is necessary.
Digital Strategies
Process Interfaces
Service Design
Hotel 4.0 – Hotel of the Future
.
Digital Strategies
We support you in developing your own digital strategy. We start by clarifying the company goals and the extent of the transformation. Will the goals and mission stay the same? Or are there new opportunities arising from digitalisation that go hand in hand with a changed corporate mission statement? Potential analysis will focus primarily on two core areas:
-
- The potential of digitalisation for more efficiency
What do the possibilities of digitalisation mean for practices in the service sector? Can the specific process chains – from marketing and reception to the kitchen sections – be implemented more cost-efficiently and in a more time-saving manner? Is there potential for digitally supported processing or automation of operational functions?
- The potential of digitalisation for more efficiency
- Added digital value for the guest experience
The expectations of the guest are increasingly shaped by a digital and mobile lifestyle. Many guests expect solutions that take their changed information needs and communication habits into account (infrastructure, interfaces). At the same time, new intelligent algorithms and personalized interfaces need to be used in a well-balanced manner, while protecting data and observing the desire for discretion.
For strategically viable approaches to digital transformation, these core fields and specific conditions must be combined to form a meaningful whole.
.
Process Interfaces
The system environment of the individual Property Management Systems (PMS) increasingly maps out important solutions. Nevertheless, the situation remains confusing: the multitude of new digital solutions, which are created almost daily and enable new options for guest services and management of room and building technologies, requires integration into the system structure already in use. However, this is not all: it is just as necessary to comprehensively integrate these options into the company’s service concept. This is an extensive task because it must take into account the many interfaces in the physical world, centering on the guest and the staff.
We support you in developing suitable processes that optimally combine technology, communication, and the physical world.
.
.
Service Design
The hotel’s brand and the experience of the stay is not only the responsibility of the host but also is contributed to by the guest. This constantly new collaborator needs your support, especially as the employees become fewer and the operating systems become more.
However, this support cannot only be communicated within a presentation of the company and its general functions, particularly as every hotel stay is naturally associated with many material factors and, at least in the boutique and individual hotel business, often with very different room and functional concepts. It is clear that this diversity plays a central role in today’s experience-oriented consumer world. However, the guest’s different comfort and safety expectations, which exist in tandem, must always be taken into account.
In this context, we work with you to develop comprehensive service practices that will become standard for your company and your guest structure, including all physically perceptible aspects of the hotel, its facilities, and its environment.
.
.
Hotel 4.0 – Hotel of the Future
We have been working on the topic of the Hotel 4.0 (Hotels of the Future, Smart Hotel, etc.) intensively for years and we also offer this as a workshop. DICON has been a founding member of the Smart Living Business Initiative since 2017.
Find out more about what the hotel industry can learn from new technologies (Airbnb & Co.) from the “Sharing Economy” panel discussion at the ITB with Robert Wissmath. Another event on the topic “Robots in the Hotel Industry” with Roland Schwecke addresses the question of how new technologies affect the labour market.