Privacy Statement

Privacy Statement

Responsible authority in the sense of the data protection laws, in particular the EU data protection basic regulation (DSGVO), is:

DICON Marketing- und Beratungsges. mbH

Your rights

You can exercise the following rights at any time using the contact details provided by our data protection officer:

  • Information about your data stored by us and its processing,
  • Correction of incorrect personal data,
  • Deletion of your data stored with us,
  • Limitation of data processing, if we are not yet allowed to delete your data due to legal obligations,
  • Contradiction against the processing of your data by us and
  • data transferability if you have consented to data processing or concluded a contract with us.

If you have given us your consent, you can revoke it at any time with effect for the future.

You can complain to the supervisory authority responsible for you at any time. Your responsible supervisory authority depends on the federal state of your residence, your work or the presumed violation. A list of the supervisory authorities (for the non-public sector) with their addresses can be found at : https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Purposes of Data Processing by the Responsible Body and Third Parties

We process your personal data only for the purposes stated in this data protection declaration. Your personal data will not be transferred to third parties for purposes other than those stated. We will only pass on your personal data to third parties if:

  • you have given your express permission to do so,
  • the processing is necessary for the execution of a contract with you,
  • the processing is necessary to comply with a legal obligation,

the processing is necessary to safeguard legitimate interests and there is no reason to assume that you have an overriding legitimate interest in the non-disclosure of your data.

Deletion or Blocking of Data

We adhere to the principles of data avoidance and data economy. We therefore only store your personal data for as long as is necessary to achieve the purposes stated here or as provided for by the various storage periods provided for by law. After the respective purpose has ceased or these periods have expired, the corresponding data will be routinely blocked or deleted in accordance with the statutory provisions.

Cookies

Like many other websites, we also use so-called “cookies”. Cookies are small text files that are transferred from a website server to your hard drive. This automatically provides us with certain data such as IP address, browser used, operating system and your connection to the Internet.

Cookies cannot be used to start programs or transfer viruses to a computer. The information contained in cookies enables us to make navigation easier for you and to display our web pages correctly.

Under no circumstances will the data collected by us be passed on to third parties or linked to personal data without your consent.

Under no circumstances will the data collected by us be passed on to third parties or linked to personal data without your consent.

Of course, you can also view our website without cookies. Internet browsers are regularly set to accept cookies. In general, you can deactivate the use of cookies at any time via the settings of your browser. Please use the help functions of your Internet browser to find out how you can change these settings. Please note that individual functions of our website may not work if you have deactivated the use of cookies.

Registration on our Website

When registering for the use of our personalised services, some personal data is collected, such as name, address, contact and communication data such as telephone number and e-mail address. If you are registered with us, you can access content and services that we only offer to registered users. Registered users also have the option of changing or deleting the data provided during registration at any time. Of course, we will also provide you with information about the personal data we have stored about you at any time. We will also be happy to correct or delete them at your request, provided that there are no legal storage obligations to the contrary. To contact us in this context, please use the contact data provided at the end of this data protection declaration.

SSL Encryption

In order to protect the security of your data during transmission, we use state-of-the-art encryption procedures (e.g. SSL) via HTTPS.

Newsletter

On the basis of your explicit consent, we will regularly send you our newsletter or comparable information by e-mail to your specified e-mail address.

Your e-mail address is sufficient for receiving the newsletter. When you register to receive our newsletter, the data you provide will be used exclusively for this purpose. Subscribers may also be informed by e-mail of circumstances relevant to the service or registration (e.g. changes to the newsletter offer or technical circumstances).

For an effective registration we need a valid e-mail address. We use the “double opt-in” procedure in order to verify that a registration is actually carried out by the owner of an e-mail address. To this end, we log the order of the newsletter, the sending of a confirmation e-mail and the receipt of the reply requested herewith. Further data will not be collected. The data will be used exclusively for the newsletter dispatch and will not be passed on to third parties.

You can revoke your consent to the storage of your personal data and its use for newsletter dispatch at any time. In every newsletter you will find a corresponding link. You can also unsubscribe directly from this website at any time or inform us of your wish via the contact details given at the end of this data protection notice.

Contact Form

If you contact us with any questions by e-mail or contact form, give us your voluntary consent for the purpose of contacting. For this purpose, it is necessary to provide a valid e-mail address. This is used to assign the request and then answer it. The entry of further data is optional. The information you provide will be stored for the purpose of processing your inquiry and for possible follow-up questions. Personal data will be deleted automatically after your request has been processed.

Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (following: Google). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will generally be transmitted to and stored by Google on servers in the United States. However, due to the activation of IP anonymisation on these web pages, your IP address will be shortened by Google in advance within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to and truncated by Google on servers in the United States. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to improve the website’s performance.

The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.

The purposes of data processing are to evaluate the use of the website and to compile reports on activities on the website. On the basis of the use of the website and the Internet, further associated services are then to be provided. The processing is based on the legitimate interest of the website operator.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) as well as Google from processing this data by downloading and installing the browser plug-in available at the following link: Browser Add On to deactivate Google Analytics.

In addition to or as an alternative to the browser add-on, you can prevent tracking by Google Analytics on our pages by click on this link. This will install an opt-out cookie on your device. This will prevent Google Analytics from collecting cookies for this website and this browser in the future, as long as the cookie remains installed in your browser.

Analysis by WiredMinds

Our website uses the pixel-code technology of WiredMinds AG (www.wiredminds.de) to analyse visitor behaviour.

Data is collected, processed and stored from which user profiles are created under a pseudonym. Where possible and reasonable, these usage profiles are made completely anonymous. Cookies may be used for this purpose. Cookies are small text files that are stored in the visitor’s Internet browser and serve to recognise the Internet browser. The collected data, which may also contain personal data, is transmitted to WiredMinds or collected directly by WiredMinds. WiredMinds may use information, which is left by visits on the web pages, in order to provide anonymizated use profiles. The data obtained will not be used to personally identify the visitor to this website and will not be merged with personal data about the bearer of the pseudonym without the separate consent of the person concerned. If IP addresses are recorded, they are immediately made anonymous by deleting the last number block.

The collection, processing and storage of data may be revoked at any time with effect for the future by clicking on the following link: Exclude from website tracking

Use of the Scalable Central Measurement Method

Our website uses the measurement method (“SZMnG”) of INFOnline GmbH (https://www.INFOnline.de) to determine statistical parameters about the use of our services. The aim of the usage measurement is to statistically determine the number of visits to our website, the number of website visitors and their surfing behaviour – on the basis of a uniform standard procedure – and thus to obtain market-wide comparable values.

For all digital offers, which are members of the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. (Information Association for the Determination of the Distribution of Advertising Media), the following data are available (IVW – http://www.ivw.eu) or to the studies of the Arbeitsgemeinschaft Online-Forschung e.V. (Online Research Association). (AGOF – http://www.agof.de), the usage statistics are regularly compiled by the AGOF and the Arbeitsgemeinschaft Media-Analyse e.V. (Media Analysis Association). (agma – http://www.agma-mmc.de) and published with the performance value “Unique User” as well as by the IVW with the performance values “Page Impression” and “Visits”. These ranges and statistics can be viewed on the respective websites.

  1. Legal basis for the processing

Measurement using the SZMnG measurement method by INFOnline GmbH is carried out with justified interest pursuant to Art. 6 para. 1 lit. f) DSGVO.

The purpose of processing personal data is to compile statistics and create user categories. The statistics serve to trace and document the use of our offer. The user categories form the basis for an interest-oriented orientation of advertising media or advertising measures. In order to market this website, it is essential to measure its usage in order to ensure comparability with other market participants. Our justified interest results from the economic usability of the knowledge resulting from the statistics and user categories and the market value of our website – also in direct comparison with websites of third parties – which can be determined on the basis of the statistics.

In addition, we have a legitimate interest in making the pseudonymised data available to INFOnline, AGOF and IVW for market research (AGOF, agma) and statistical purposes (INFOnline, IVW). Furthermore, we have a legitimate interest in making the pseudonymised data available to INFOnline for the further development and provision of advertising media in line with our interests.

  1. Type of data

INFOnline GmbH collects the following data, which according to EU-DSGVO have a personal reference:

  • IP address: In the Internet, every device needs a unique address, the so-called IP address, to transmit data. Due to the way the Internet works, it is technically necessary to store the IP address for at least a short time. The IP addresses are shortened by 1 byte prior to any processing and are only anonymised. There is no storage or further processing of the unabridged IP addresses.
  • A randomly generated client identifier: For the recognition of computer systems, range processing alternatively uses either a cookie with the identifier “ioam.de”, a “Local Storage Object” or a signature that is created from various automatically transmitted information of your browser. This identification is unique for a browser as long as the cookie or local storage object is not deleted. A measurement of the data and subsequent assignment to the respective client identifier is therefore also possible if you call up other websites that also use the INFOnline GmbH measurement method (“SZMnG”). The validity of the cookie is limited to a maximum of 1 year.
  1. Data usage

The INFOnline GmbH measurement method used on this website collects usage data. This is done to collect the performance values of page impressions, visits and clients and to form further key figures (e.g. qualified clients). In addition, the measured data is used as follows:

  • A so-called geolocalization, i.e. the assignment of a website call to the location of the call, takes place exclusively on the basis of the anonymous IP address and only up to the geographical level of the federal states / regions. The geographical information obtained in this way cannot in any case be used to draw conclusions about the specific whereabouts of a user.
  • The usage data of a technical client (e.g. a browser on a device) is merged across websites and stored in a database. This information is used for the technical assessment of the socioinformation age and gender and passed on to AGOF’s service providers for further coverage processing. Within the framework of the AGOF study, socio-characteristics are technically estimated on the basis of a random sample, which can be assigned to the following categories: Age, gender, nationality, professional activity, marital status, general household information, household income, place of residence, Internet use, online interests, place of use, user type.
  1. Data storage time

The complete IP address is not stored by INFOnline GmbH. The shortened IP address is stored for a maximum of 60 days. The usage data in connection with the unique identifier is stored for a maximum of 6 months.

  1. Data transmission

The IP address and the shortened IP address are not passed on. For the preparation of the AGOF study, data with client identifiers are passed on to the following AGOF service providers:

  1. Rights of the data subject

The data subject shall have the following rights:

  • Right to information (Art. 15 DSGVO)
  • right to rectification (Art. 16 DSGVO)
  • Right of objection (Art. 21 DSGVO)
  • Right to cancellation (Art. 17 DSGVO)
  • Right to restrict processing (Art. 18f. DSGVO)
  • right to data transferability (Art. 20 DSGVO)

For requests of this kind, please contact us at the end of this privacy statement. Please note that we must ensure that such requests are actually about the individual concerned.

Right of objection

If you do not wish to participate in the measurement, you can object under the following link: https://optout.ioam.de

In order to guarantee an exclusion from the measurement, it is technically necessary to set a cookie. If you should delete the cookies in your browser, it is necessary to repeat the opt-out process under the above link.

The person concerned has the right to lodge a complaint with a data protection authority.

Further information on data protection in the measurement process can be found on the website of INFOnline GmbH (https://www.infonline.de), which operates the measurement process, the data protection website of AGOF (http://www.agof.de/datenschutz) and the data protection website of IVW (http://www.ivw.eu).

Use of the Scalable Central Measurement Method by an Application

Our application uses the measurement method (“SZMnG”) of INFOnline GmbH (https://www.INFOnline.de) to determine statistical values about the use of our offers. The aim of the usage measurement is to determine the usage intensity, the number of uses and users of our application and their surfing behaviour statistically – on the basis of a uniform standard procedure – and thus to obtain market-wide comparable values.

For all digital offers, which are members of the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. (Information Association for the Determination of the Distribution of Advertising Media), the following data are available (IVW – http://www.ivw.eu) or to the studies of the Arbeitsgemeinschaft Online-Forschung e.V. (Online Research Association). (AGOF – http://www.agof.de), the usage statistics are regularly compiled by the AGOF and the Arbeitsgemeinschaft Media-Analyse e.V. (Media Analysis Association). (agma – http://www.agma-mmc.de) and published with the performance value “Unique User” as well as by the IVW with the performance values “Page Impression” and “Visits”. These ranges and statistics can be viewed on the respective websites.

  1. Legal basis for the processing

Measurement using the SZMnG measurement method by INFOnline GmbH is carried out with justified interest pursuant to Art. 6 para. 1 lit. f) DSGVO.

The purpose of processing personal data is to compile statistics for the creation of user categories. The statistics serve us to be able to trace and document the use of our offer. The user categories form the basis for an interest-oriented orientation of advertising media or advertising measures. In order to market this application, it is essential to measure its usage in order to ensure comparability with other market participants. Our justified interest results from the economic usability of the findings resulting from the statistics and user categories and the market value of our application – also in direct comparison with third-party applications – which can be determined on the basis of the statistics.

In addition, we have a legitimate interest in making the pseudonymised data available to INFOnline, AGOF and IVW for market research (AGOF, agma) and statistical purposes (IVW, INFOnline). Furthermore, we have a legitimate interest in making the pseudonymised data available to INFOnline for the further development and provision of advertising media in line with our interests.

  1. Type of data

INFOnline GmbH collects the following data, which according to DSGVO have a personal reference:

  • IP address: In the Internet, every device needs a unique address, the so-called IP address, to transmit data. Due to the way the Internet works, it is technically necessary to store the IP address for at least a short time. The IP addresses are shortened before any processing and only processed anonymously. The unabridged IP addresses are not stored or processed.
  • A device identifier: The range measurement uses unique identifiers of the end device for the recognition of devices or a signature that is created from various automatically transmitted information of your device. A measurement of the data and subsequent assignment to the respective identifier may also be possible if you call up other applications that also use the measurement procedure (“SZMnG”) of INFOnline GmbH.

The following unique device identifiers can be transmitted to INFOnline GmbH as a hash:

  • Advertising-Identifier
  • Installation ID
  • Android ID
  • Vendor ID
  1. Data usage

INFOnline GmbH’s measurement method, which is used in this application, determines usage data. This is done in order to collect the performance values of page impressions, visits and clients and to form further key figures (e.g. qualified clients). In addition, the measured data is used as follows:

  • A so-called geolocalization, i.e. the assignment of a website call to the location of the call, takes place exclusively on the basis of the anonymous IP address and only up to the geographical level of the federal states / regions. The geographical information obtained in this way cannot in any case be used to draw conclusions about a user’s actual place of residence.
  • The usage data of a technical client (e.g. a browser on a device) is merged across applications and stored in a database. This information is used for the technical estimation of the socioinformation age and gender and passed on to the AGOF service providers for further range processing. Within the framework of the AGOF study, socio-characteristics are technically estimated on the basis of a random sample, which can be assigned to the following categories: Age, gender, nationality, professional activity, marital status, general household information, household income, place of residence, Internet use, online interests, place of use, user type.
  1. Data storage time

The complete IP address is not stored by INFOnline GmbH. The shortened IP address is stored for a maximum of 60 days. The usage data in connection with the unique identifier is stored for a maximum of 6 months.

  1. Data transmission

The IP address and the shortened IP address are not passed on. For the preparation of the AGOF study, data with client identifiers are passed on to the following AGOF service providers:

  1. Rights of the data subject

The data subject shall have the following rights:

  • Right to information (Art. 15 DSGVO)
  • right to rectification (Art. 16 DSGVO)
  • Right of objection (Art. 21 DSGVO)
  • Right to cancellation (Art. 17 DSGVO)
  • Right to restrict processing (Art. 18f. DSGVO)
  • right to data transferability (Art. 20 DSGVO)

For requests of this kind, please contact us at the end of this privacy statement. Please note that we must ensure that such requests are actually about the individual concerned.

Right of objection

If you do not wish to participate in the measurement, you can object here:

The data subject has the right to lodge a complaint with a data protection authority.

Further information on data protection in the measurement process can be found on the website of INFOnline GmbH (https://www.infonline.de), which operates the measurement process, the data protection website of AGOF (http://www.agof.de/datenschutz) and the data protection website of IVW (http://www.ivw.eu).

Use of the Scalable Central Measurement Method by an Application

Our application uses the measurement method (“SZMnG”) of INFOnline GmbH (https://www.INFOnline.de) to determine statistical values about the use of our offers. The aim of the usage measurement is to determine the usage intensity, the number of uses and users of our application and their surfing behaviour statistically – on the basis of a uniform standard procedure – and thus to obtain market-wide comparable values.

For all digital offers, which are members of the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. (Information Association for the Determination of the Distribution of Advertising Media), the following data are available (IVW – http://www.ivw.eu) or to the studies of the Arbeitsgemeinschaft Online-Forschung e.V. (Online Research Association). (AGOF – http://www.agof.de), the usage statistics are regularly compiled by the AGOF and the Arbeitsgemeinschaft Media-Analyse e.V. (Media Analysis Association). (agma – http://www.agma-mmc.de) and published with the performance value “Unique User” as well as by the IVW with the performance values “Page Impression” and “Visits”. These ranges and statistics can be viewed on the respective websites.

  1. Legal basis for the processing

Measurement using the SZMnG measurement method by INFOnline GmbH is carried out with justified interest pursuant to Art. 6 para. 1 lit. f) DSGVO.

The purpose of processing personal data is to compile statistics for the creation of user categories. The statistics serve us to be able to trace and document the use of our offer. The user categories form the basis for an interest-oriented orientation of advertising media or advertising measures. In order to market this application, it is essential to measure its usage in order to ensure comparability with other market participants. Our justified interest results from the economic usability of the findings resulting from the statistics and user categories and the market value of our application – also in direct comparison with third-party applications – which can be determined on the basis of the statistics.

In addition, we have a legitimate interest in making the pseudonymised data available to INFOnline, AGOF and IVW for market research (AGOF, agma) and statistical purposes (IVW, INFOnline). Furthermore, we have a legitimate interest in making the pseudonymised data available to INFOnline for the further development and provision of advertising media in line with our interests.

  1. Type of data

INFOnline GmbH collects the following data, which according to DSGVO have a personal reference:

  • IP address: In the Internet, every device needs a unique address, the so-called IP address, to transmit data. Due to the way the Internet works, it is technically necessary to store the IP address for at least a short time. The IP addresses are shortened before any processing and only processed anonymously. The unabridged IP addresses are not stored or processed.
  • A device identifier: The range measurement uses unique identifiers of the end device for the recognition of devices or a signature that is created from various automatically transmitted information of your device. A measurement of the data and subsequent assignment to the respective identifier may also be possible if you call up other applications that also use the measurement procedure (“SZMnG”) of INFOnline GmbH.

The following unique device identifiers can be transmitted to INFOnline GmbH as a hash:

  • Advertising-Identifier
  • Installation ID
  • Android ID
  • Vendor ID
  1. Data usage

INFOnline GmbH’s measurement method, which is used in this application, determines usage data. This is done in order to collect the performance values of page impressions, visits and clients and to form further key figures (e.g. qualified clients). In addition, the measured data is used as follows:

      • A so-called geolocalization, i.e. the assignment of a website call to the location of the call, takes place exclusively on the basis of the anonymous IP address and only up to the geographical level of the federal states / regions. The geographical information obtained in this way cannot in any case be used to draw conclusions about the specific whereabouts of a user.
      • The usage data of a technical client (e.g. a browser on a device) is merged across websites and stored in a database. This information is used for the technical assessment of the socioinformation age and gender and passed on to AGOF’s service providers for further coverage processing. Within the framework of the AGOF study, socio-characteristics are technically estimated on the basis of a random sample, which can be assigned to the following categories: Age, gender, nationality, professional activity, marital status, general household information, household income, place of residence, Internet use, online interests, place of use, user type.
      1. Data storage time

The complete IP address is not stored by INFOnline GmbH. The shortened IP address is stored for a maximum of 60 days. The usage data in connection with the unique identifier is stored for a maximum of 6 months.

      1. Data transmission

The IP address and the shortened IP address are not passed on. For the preparation of the AGOF study, data with client identifiers are passed on to the following AGOF service providers:

The data subject shall have the following rights:

      • Right to information (Art. 15 DSGVO)
      • right to rectification (Art. 16 DSGVO)
      • Right of objection (Art. 21 DSGVO)
      • Right to cancellation (Art. 17 DSGVO)
      • Right to restrict processing (Art. 18f. DSGVO)
      • right to data transferability (Art. 20 DSGVO)

For requests of this kind, please contact us at the end of this privacy statement. Please note that we must ensure that such requests are actually about the individual concerned.

Right of objection

If you do not wish to participate in the measurement, you can object under the following link: https://optout.ioam.de

In order to guarantee an exclusion from the measurement, it is technically necessary to set a cookie. If you should delete the cookies in your browser, it is necessary to repeat the opt-out process under the above link.

The person concerned has the right to lodge a complaint with a data protection authority.

Further information on data protection in the measurement process can be found on the website of INFOnline GmbH (https://www.infonline.de), which operates the measurement process, the data protection website of AGOF (http://www.agof.de/datenschutz) and the data protection website of IVW (http://www.ivw.eu).

Use of the Scalable Central Measurement Method by an Application

Our application uses the measurement method (“SZMnG”) of INFOnline GmbH (https://www.INFOnline.de) to determine statistical values about the use of our offers. The aim of the usage measurement is to determine the usage intensity, the number of uses and users of our application and their surfing behaviour statistically – on the basis of a uniform standard procedure – and thus to obtain market-wide comparable values.

For all digital offers, which are members of the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. (Information Association for the Determination of the Distribution of Advertising Media), the following data are available (IVW – http://www.ivw.eu) or to the studies of the Arbeitsgemeinschaft Online-Forschung e.V. (Online Research Association). (AGOF – http://www.agof.de), the usage statistics are regularly compiled by the AGOF and the Arbeitsgemeinschaft Media-Analyse e.V. (Media Analysis Association). (agma – http://www.agma-mmc.de) and published with the performance value “Unique User” and by the IVW with the performance values “Page Impression”and “Visits”. These ranges and statistics can be viewed on the respective websites.

      1. Legal basis for the processing

Measurement using the SZMnG measurement method by INFOnline GmbH is carried out with justified interest pursuant to Art. 6 para. 1 lit. f) DSGVO.

The purpose of processing personal data is to compile statistics for the creation of user categories. The statistics serve us to be able to trace and document the use of our offer. The user categories form the basis for an interest-oriented orientation of advertising media or advertising measures. In order to market this application, it is essential to measure its usage in order to ensure comparability with other market participants. Our justified interest results from the economic usability of the findings resulting from the statistics and user categories and the market value of our application – also in direct comparison with third-party applications – which can be determined on the basis of the statistics.

In addition, we have a legitimate interest in making the pseudonymised data available to INFOnline, AGOF and IVW for market research (AGOF, agma) and statistical purposes (IVW, INFOnline). Furthermore, we have a legitimate interest in making the pseudonymised data available to INFOnline for the further development and provision of advertising media in line with our interests.

      1. Type of data

INFOnline GmbH collects the following data, which according to DSGVO have a personal reference:

      • IP address: In the Internet, every device needs a unique address, the so-called IP address, to transmit data. Due to the way the Internet works, it is technically necessary to store the IP address for at least a short time. The IP addresses are shortened before any processing and only processed anonymously. The unabridged IP addresses are not stored or processed.
      • A device identifier: The range measurement uses unique identifiers of the end device for the recognition of devices or a signature that is created from various automatically transmitted information of your device. A measurement of the data and subsequent assignment to the respective identifier may also be possible if you call up other applications that also use the measurement procedure (“SZMnG”) of INFOnline GmbH.

The following unique device identifiers can be transmitted to INFOnline GmbH as a hash:

      • Advertising-Identifier
      • Installation ID
      • Android ID
      • Vendor ID
      1. Data usage

INFOnline GmbH’s measurement method, which is used in this application, determines usage data. This is done in order to collect the performance values of page impressions, visits and clients and to form further key figures (e.g. qualified clients). In addition, the measured data is used as follows:

      • A so-called geolocalization, i.e. the assignment of a website call to the location of the call, takes place exclusively on the basis of the anonymous IP address and only up to the geographical level of the federal states / regions. The geographical information obtained in this way cannot in any case be used to draw conclusions about a user’s actual place of residence.
      • The usage data of a technical client (e.g. a browser on a device) is merged across applications and stored in a database. This information is used for the technical estimation of the socioinformation age and gender and passed on to the AGOF service providers for further range processing. Within the framework of the AGOF study, socio-characteristics are technically estimated on the basis of a random sample, which can be assigned to the following categories: Age, gender, nationality, professional activity, marital status, general household information, household income, place of residence, Internet use, online interests, place of use, user type.
      1. Data storage time

The complete IP address is not stored by INFOnline GmbH. The shortened IP address is stored for a maximum of 60 days. The usage data in connection with the unique identifier is stored for a maximum of 6 months.

      1. Data transmission

The IP address and the shortened IP address are not passed on. For the preparation of the AGOF study, data with client identifiers are passed on to the following AGOF service providers:

The data subject shall have the following rights:

        • Right to information (Art. 15 DSGVO)
        • right to rectification (Art. 16 DSGVO)
        • Right of objection (Art. 21 DSGVO)
        • Right to cancellation (Art. 17 DSGVO)
        • Right to restrict processing (Art. 18f. DSGVO)
        • right to data transferability (Art. 20 DSGVO)

For requests of this kind, please contact us at the end of this privacy statement. Please note that we must ensure that such requests are actually about the individual concerned.

Right of objection

If you do not wish to participate in the measurement, you can object here:

The data subject has the right to lodge a complaint with a data protection authority.

Further information on data protection in the measurement process can be found on the website of INFOnline GmbH (https://www.infonline.de), which operates the measurement process, the data protection website of AGOF (http://www.agof.de/datenschutz) and the data protection website of IVW (http://www.ivw.eu).

Usage of script libraries (Google Web Fonts)

In order to display our content correctly and graphically appealing across browsers, we use script libraries and font libraries such as Google Web Fonts (https://www.google.com/webfonts/) on this website. Google Web Fonts are transferred to the cache of your browser to avoid multiple loading. If the browser does not support Google Web Fonts or prevents access, content is displayed in a standard font.

Calling script libraries or font libraries automatically triggers a connection to the library operator. It is theoretically possible – but currently also unclear whether and for what purposes – for the operators of such libraries to collect data.

The privacy policy of the library operator Google can be found here: https://www.google.com/policies/privacy/

Use of Adobe Typekit

We use Adobe Typekit for the visual design of our website. Typekit is a service provided by Adobe Systems Software Ireland Ltd. which gives us access to a font library. To incorporate the fonts we use, your browser must connect to an Adobe server in the United States and download the font required for our website. This will tell Adobe that your IP address has been used to access our website. For more information about Adobe Typekit, please refer to Adobe’s privacy policy, which can be found at: www.adobe.com/privacy/typekit.html

Use of Google Maps

This website uses Google Maps API to visually display geographic information. When Google Maps is used, Google also collects, processes and uses data relating to the use of map functions by visitors. For more information about data processing by Google, please see the Google Privacy Notice. There you can also change your personal data protection settings in the data protection centre.

Detailed instructions for the administration of your own data in connection with Google products can be found here.

Social Plugins

On our websites social plugins of the providers listed below are used. You can recognize the plugins by the fact that they are marked with the corresponding logo.

These plugins may be used to send information, including personal data, to the service provider and may be used by the service provider. We prevent the unconscious and unintentional collection and transfer of data to the service provider through a 2-click solution. In order to activate a desired social plugin, it must first be activated by clicking on the corresponding button. Only this activation of the plugin triggers the collection of information and its transmission to the service provider. We do not collect any personal data ourselves by means of the social plugins or through their use.

We have no influence on which data an activated plugin collects and how it is used by the provider. At present, it must be assumed that a direct connection to the provider’s services will be established and that at least the IP address and device-related information will be recorded and used. It is also possible for service providers to attempt to store cookies on the computer used. Please refer to the data protection information of the respective service provider to find out which concrete data are collected and how they are used. Note: If you are logged on to Facebook at the same time, Facebook can identify you as a visitor to a specific page.

We have included the social media buttons of the following companies on our website:

Google AdWords

Our website uses Google Conversion Tracking. If you have reached our website via an advertisement placed by Google, Google Adwords places a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad placed by Google. These cookies expire after 30 days and are not personally identifiable. If the user visits certain pages on our site and the cookie has not expired, we and Google may recognize that the user clicked on the ad and was directed to that page. Each Google AdWords customer receives a different cookie. As a result, cookies cannot be tracked through AdWords customer websites. The information collected from the Conversion cookie is used to generate conversion statistics for AdWords customers who have opted for Conversion Tracking. Customers will know the total number of users who clicked on their ad and were directed to a page with a conversion tracking tag. However, they will not receive information that personally identifies users.

If you do not wish to participate in tracking, you can refuse to set a cookie as required, for example by setting your browser to disable the automatic setting of cookies or by setting your browser to block cookies from the “googleleadservices.com” domain.

Please note that you may not delete the opt-out cookies as long as you do not wish measurement data to be recorded. If you have deleted all your cookies in your browser, you must set the respective opt-out cookie again.
/opt_out.asp.

Change to our privacy policy

We reserve the right to adapt this data protection declaration so that it is always up to date.

Application of Google Remarketing

This website uses the remarketing function of Google Inc. This function is used to present interest-related advertisements to website visitors within the Google advertising network. A so-called “cookie” is stored in the visitor’s browser, which makes it possible to recognise the visitor when he or she visits websites that belong to the Google advertising network. On these pages, advertisements can be presented to the visitor which refer to contents which the visitor has previously called up on websites which use the remarketing function of Google.

According to its own information, Google does not collect any personal data during this process. However, if you do not want Google’s remarketing function to work, you can deactivate it by making the appropriate settings at http://www.google.com/settings/ads. Alternatively, you can disable the use of cookies for interest-related advertising via the advertising network initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.

Change to our privacy policy

We reserve the right to adapt this data protection declaration so that it always corresponds to the current legal requirements or to implement changes to our services in the data protection declaration, e.g. when introducing new services. Your renewed visit will then be subject to the new data protection declaration.

The privacy statement was created with the a href=”https://www.activemind.de/datenschutz/datenschutzhinweis-generator/” target=”_blank” rel=”noopener noreferrer”>Privacy Statement Generator of activeMind AG.